Illustration for a car service

Concept and Execution

For this project, I developed and executed an illustration for a car repair service. My goal was to create a visual that resonates with the brand's identity while appealing to their target audience. I proposed and implemented a retro style, which is reflected in the objects, shapes, and colors used throughout the illustration.

Design Elements

Retro Aesthetic: The illustration captures the essence of the end 20th century with its vintage-inspired elements. This includes serial car models, traditional tools, and a nostalgic color palette.

Color Palette: I chose warm, muted tones commonly associated with retro designs, including mustard yellows, dusty blues.

Shapes and Objects: The shapes are clean and geometric. Elements such as old-fashioned wrenches, oil cans, and vintage cars help in reinforcing the retro theme.

Implementation

The process began with brainstorming and sketching initial ideas to capture the essence of the car repair service in a retro style. Once the concept was approved, I moved on to the digital illustration phase, using Adobe Illustrator to create vector-based graphics that are scalable and versatile.

I paid special attention to the composition, ensuring that the illustration is both visually appealing and functional for various applications.

Marketing

The illustration was successfully utilized in marketing campaigns to enhance brand visibility and engagement. The nostalgic design elements helped in creating an emotional connection with the audience, making the marketing efforts more impactful.