Growth: Mental Health App & Brand Identity

Project Overview

Growth (Habit Tracker App) supports individuals with ADHD by helping them build and maintain routines, improve time management, and stay organised. Providing tools to help you manage daily tasks, track performance and motivate you to keep growing. Practice self-care with the most inclusive and personalised mental health app.

Happy Brain – Happy you!

The initial concept revolved around an image of the brain emoji, which was later simplified and adapted into a character mascot.

Main Concept

Habits related to maintaining good mental or physical health and improving productivity and self-discipline are of great concern.

Our happiness depends on what we do and what we consume. All of that impacts the five main chemicals responsible for the feelings of pain and pleasure: dopamine, serotonin, oxytocin, endorphins, and cortisol.

Brand Identity

The brand identity of the Habit Tracker app centres around a character mascot inspired by a simplified brain emoji, symbolising cognitive growth and habit formation. The colour palette features vibrant, uplifting hues such as energetic oranges and calming purple to evoke motivation and tranquillity.

Clean, modern typography complements the playful and approachable forms of the mascot and UI elements, creating an engaging and user-friendly visual experience.