Explore Minnesota - Logo Concept

When Anthony Edwards told Charles Barkley to “Bring Ya Ass” to Minnesota, he sparked a movement. Inspired by Ant’s viral comment, Minnesota is being rebranded with a fresh, bold slogan and a brand-new logo.

The new logo features the letters “M” and “N” merged in a wavy fashion, paying homage to Minnesota’s nickname, “Home of 10,000 Lakes.” It also includes “The Star of the North,” a proud symbol attributed to the state.

This design captures the essence of Minnesota’s natural beauty and pioneering spirit. Whether you’re a local or planning your first visit in 20 years, it’s time to explore everything the state has to offer. 🌲✨