MARYCRANE - is a sport accessories local company based in Warsaw, Poland. They produce hand-made soft cap visors, carry straps for inline skates, wheel covers, branded clothes etc. Most of their customers are young skaters, who belong to the urban street culture and have interest in expressing themselves through colourful accessories for the their skates.

I have re-designed the logo, branding, landing page, product categories, marketing strategy. This is my mockup, I've shared it with guys from MC team and would like to co-operate with them in the future.

Logo re-design

My idea was to squeeze and widen-up the current logo. Finally, to add a “Crane” to MaryCrane. Upper part symbolises the helmet and bottom part means the crane - cap visor, which is their main product. Together logo looks like a skating helmet with visor from the distance, but if you look closer you can see "M" that stands for the products creator - Marysia.

Landing Page

Minimum resolution 1280x1080.

Thanks for your attention!