Nori Logomark Details

We explored a num­ber of con­cepts for Nori’s logo, includ­ing refine­ments to and recon­struc­tions of the exist­ing logo. But of all our explo­rations, one mark direc­tion stood apart. 🌟

Nori’s new mark, Sea­weed, exudes Sci­ence-Backed San­guine (their brand's Single Most Important Thing) on mul­ti­ple lev­els:

The let­ter­mark smart­ly com­bines a down­ward arrow into the shape of an ​“N," rep­re­sent­ing the brand name while also high­light­ing Nori’s ambi­tions for car­bon removal and its role as a con­nec­tor in the indus­try.

The paths of the arrows form a leaf shape in the neg­a­tive space, fur­ther dri­ving the brand’s con­nec­tion with the environment.

Click here to learn more about our work on the Nori rebrand.

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