BudayaTube - UI/UX Case Study
BudayaTube - Rekindling Cultural Curiosity with Gen Z & Alpha in Indonesia
The Challenge: Fading interest in Indonesian culture among Gen Z and Alpha. Textbooks and lectures feel outdated. They crave engaging and interactive content.
Our Solution: A mobile app that blends the captivating world of TikTok with the beauty of Indonesian heritage. Short, engaging videos showcase traditional dances, regional music, stunning attire, and mouthwatering cuisine.
Interactive Features: Quizzes and challenges make learning fun and rewarding. Users can share their discoveries with friends, fostering a vibrant community around Indonesian culture.
The Impact: This app empowers Gen Z and Alpha to explore their heritage in a way that's both fun and meaningful. By bridging the gap between traditional education and the digital world, we can reignite their passion for Indonesia's rich tapestry of culture.
Want to collaborate with us? Don't hesitate to contact us:
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