VUA LUA BOI TUU | PACKAGING DESIGN PROJECT

Inspired by the legend of Vua Lua (the Fire King), Vua Lua Boi Tuu liquor was born with the desire to recreate and honor the cultural and spiritual values of the Jarai people. The combination of tradition and modern distillation techniques has created a special wine, bringing in the breath of mountains and forests and the flavor of the Tay Nguyen, where majestic nature and indigenous culture blend to create a special wine product, imbued with national identity.

Inspired by a long tradition and spirit of innovation, Bee Art has designed the packaging for Vua Lua Boi Tuu with three colors: silver white - green - blue. The three colors represent the elements of nature, associated with the legend of the King of Fire. The image of the Fire King's rain ceremony is also cleverly and delicately illustrated on the packaging. Combined with luxurious needle printing technique, the overall packaging is both traditional but still luxurious and high-class, making an impression at first sight.

Client Ricky Farm

Packaging Project. Packaging is designed for Traditional Wine in Vietnam.

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