63 Ranch Rebranding

The historic 63 Ranch dates back to 1863 and was a family-owned guest ranch from 1929 until recently. The new owners wanted to refresh the brand, but honor its history by including some of the original elements. The unique skull was part of the original ranch logo and the skull itself is still mounted to the cross rail of one of the property’s entrance, nearly 100 years later. I was honored to work on a brand with so much history and hope that I did it justice.