Richtig Eltern Bears Logo Design and Animation
Richtig eltern translates as "right parenting," meaning how to raise your child in a healthy way.
The company strives to inform current and prospective parents in all important issues through personalized guidance and assistance provided by selected professionals.
The company's motivation is to raise awareness about parenting and emotional intelligence.
The main point is, that parents need to review their own childhood to become better parents themselves, this message is conveyed through the logo.
Here is an image of a caring mother bear and her cub. At the same time, the little bear is a retrospective into the mother bear's own childhood - she was once a baby bear on her parent's back, admiring the same stars.
The important aspect was to capture the message through animation - a naive child's drawing tells a small but heartwarming story. Both parent and child are captured in the moment as they are admiring the stars, which existed before they came into the world and will do so afterwards. An important component of the animation is the sound design, it creates the proper ambience, and each movement perfectly coincides with the musical accompaniment.
Available for new projects ♥