Illustration System (1/3)

I worked with Total Design Amsterdam on this pitch for one of their clients, with the goal of creating an expanded illustration system. Unfortunately, my proposal was not chosen as the winner. Below there's a case study with the initial study, style test, character design, illustrations and animation.

01 — INITIAL STUDY

For the characters, I studied a flexible system to allow the creation of different body shapes: changing the size and the position of the circles will also change the proportions of the characters. The color palette is created starting from the client's brand guidelines, and has been expanded with new colors for clothes, backgrounds, skin tones and geometric patterns. All the final illustrations are vectors, in order to always be scalable and adaptable to different needs.