STEFENO'S CUCINA

This is a proposed logo and visual identity design for Stefano’s Cucina. The brand is owned by a young Italian chef who plans to launch frozen products, sauces, and pasta with this brand and the associated online shop in the future.

STEP TWO

Start sketching

Recognizing that all chefs are creative and skilled, often working with fire, the concept of ‘chefs on fire’ was born. This phrase encapsulates the idea of mind-blowing skills in the kitchen. To represent this, I ingeniously combined a chef’s hat and a flame in our logo design. If you noticed, the complete logo has a lot of text that can be used in big spaces to show the world the full brand. Also, the year the brand was established needs to be added to show how rich it is. So, there are other layouts to be used in different spaces.

"The design was developed for the brand; however, the client decided to pursue an alternative direction with another provider."