Project overview

I made this design as part of a 99designs contest. It was a redesign of an online store for a German brand that specializes in custom-printed T-shirts, hoodies, and caps focusing on fair and sustainable school clothing.

The original website lacked a coherent visual style and needed a rebrand that fits with their intended target audience and brand message. It also suffered from a poor visual hierarchy and information architecture, making it time-consuming to make a purchase.

The redesign focused on delivering a user-friendly and engaging user experience that looks visually clean and makes it easy to find the products and make a purchase.