Masuga Case Study + Upcoming Podcast!
Have you met Masuga? 👀 Since their inception, they have:
→ Streamlined and simplified processes for websites and content
→ Ensured data stored in different platforms can be reliably shared and synced
→ Shown up as a collaborative partner, deeply knowledgeable + committed to their clients
Their rebrand mission:
To come across as a cohesive entity, appealing not just to new industries, but new talent that might join them in their efforts. Their refreshed purpose and direction would make a strong bid to both.
What the teams at Odi + Masuga accomplished:
→ A baseline brand evaluation
→ Updated positioning that highlight new verticals + emphasized a rich customer experience
→ Situational messaging that captures how it feels to work with the Masuga team
→ A visual identity that expressed their flexible, energetic personality
We love the outcome of this project (almost) as much as we loved collaborating with Ryan Masuga and the team.
P.S. We recorded an excellent episode of the Debrief with Ryan and it's dropping this Thursday — stay tuned and get excited. 💥
For now, click here to check out the full project.
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Are you an early-stage start-up looking for a brand agency?
We would love to hear from you.
Email us: hello@odibrand.agency