Lobesto Brand:

Lobesto, headquartered in the coastal town of Pacific Grove, is a fictional seafood company dedicated to providing an array of premium, sustainably sourced seafood delicacies, specializing in lobsters and crabs. 

Our discerning audience includes culinary aficionados and seafood connoisseurs who savor the indulgence of shellfish. We cater to individuals aged 30-60 with a discerning taste for luxury dining experiences, ensuring each culinary journey with Lobesto is extraordinary.

Our Process

In our carefully crafted plan, we mix wordplay, deep dives into research, mood board magic, doodling up logos, and fine-tuning everything to perfection. This method ensures we cook up a brand that vibes with our core values. Plus, it adds a sprinkle of creativity to our journey every step of the way!

It started with:

1- Word Mapping: We begin by exploring words to build the foundation of our brand. We scour people, communities, objects, and locations to find words that add energy to our brand story.

2- Discovering Solutions: Our chosen words Premium, Classic, and Sustainability— guide us like a compass. Each color, font, logo, style, and image play a part in weaving a visual story that reflects our brand’s essence.

3- Researching We delve deep into the industry, gathering pictures, art, design plans, logos, and fonts. Everything centers around the three keywords we found earlier.

4- Sketching and Refining the Logo: With our vision clear, we dive into sketching logos, the heart of our brand. Every line and shape matter as we create concepts that capture who we are. It’s the toughest part of our journey; even when we find the best design, we have many ideas, and as we move forward, we make some big changes.

Black & White Logo

Color Pallet

Typography

Libre Bodoni is the primary font used for the big titles, and copies.

And is also to be used for all other forms of standard body text, ranging from stationery, website design, brochures, and all forms of general correspondence. but with the lowercase letters.

3D Modeling for the packaging

Using Blender (3D software) to create two models for the packaging of Lobesto brand.

1/ Box packaging.

2/ Transparent containers.

If you want to collaborate or to hire our services, we are available, you can contact us through our social media in our profile. 

Thanks