Hello Everyone 🙌

Happy to share my envision for BMW´s future UI.

Challenge 🔥

The challenge was to envision the future of BMW's user interface (UI), focusing on the iDrive System (ID8) and the My BMW app. The goal was to conceptualize how these interfaces should look and feel in the coming years, balancing BMW's rich brand heritage with bold and innovative design. The focus was solely on the visual design language, without rethinking the functionality and content.