Weight Management Section Visibility

Observation:

• Event Name: Weight_Management_Click

• Event Count: 1,500

• User Count: 1,200

• Problem: Low interaction rate due to visibility issues.

Action Taken: We noticed that users were not clicking on the "Weight Management" section as frequently as expected. Heatmap analysis revealed it was not prominently visible on the home screen.

UI Change:

• Increased the font size.

• Changed the background color for better contrast.

• Moved the section to a more prominent position on the home screen.

Result:

• New Event Count: 3,200 (113% increase)

• New User Count: 2,800 (133% increase)

Glucose Level Section Visibility

Glucose Level Chart Access

Observation:

• Event Name: View_All_Gluco_Chart

• Event Count: 5,343

• User Count: 5,343

• Problem: Users had difficulty accessing glucose level charts.

Action Taken: Data indicated that users struggled to find the glucose level chart, as it was nested under multiple menu layers.

UI Change:

• Added a shortcut tile on the home screen for direct access.

• Included a tooltip to highlight the new shortcut.

Result:

• New Event Count: 10,500 (96% increase)

• New User Count: 9,800 (83% increase)

BP Monitor Section Visibility

BP Monitor Usage Increase

Observation:

• Event Name: Quick_Measure_BP_Tap

• Event Count: 880

• User Count: 880

• Problem: Low engagement with BP monitoring features.

Action Taken: We observed that users were not utilizing the BP monitor as much as other features.

UI Change:

• Added educational content about the importance of regular BP monitoring.

• Introduced reminders and motivational messages for consistent use.

Result:

• New Event Count: 2,000 (127% increase)

• New User Count: 1,950 (121% increase)

Onboarding Process Improvement

Observation:

• Event Name: app_create_account_initiated

• Event Count: 8,193

• User Count: 5,970

• Problem: High drop-off during account creation.

Action Taken: A significant number of users started but did not complete the account creation process.

UI Change:

• Streamlined the registration form to reduce the number of required fields.

• Added progress indicators and auto-fill options.

Result:

• New Event Count: 12,500 (52.6% increase)

• New User Count: 10,000 (67.5% increase)

Pairing Devices Simplification

Pairing Devices Simplification

Observation:

• Event Name: Pair_Weighing_Scale

• Event Count: 1,870,821

• User Count: 18,484

• Problem: High user drop-off during the device pairing process.

Action Taken: Data showed a high drop-off rate during the pairing process, indicating it was too complex or time-consuming.

UI Change:

• Simplified the pairing steps with a guided wizard.

• Added in-app troubleshooting tips and FAQs.

• Added new Gifs for better understanding

Result:

• New Event Count: 2,500,000 (33.6% increase)

• New User Count: 25,000 (35% increase)

Release 4.0.4: Successful

100% active users and 100% crash-free users