Lobesto

Oceanty, is a fictional seafood company based in Cape Code, US. The brand aims to offer a range of premium, sustainably sourced seafood products, including squids, and mussels.

Their targeted customers are people that age from 25–50 years old. who are interested in healthy food that benefits our lives and makes it better.

Our Process

In our meticulously planned strategy, we blend word mapping, thorough research, mood board creation, logo sketching, and meticulous refinement.

This process guarantees a cohesive brand identity that resonates with our fundamental beliefs. Moreover, it fosters a sense of creative exploration at every stage of our adventure.

With our vision firmly in mind, we plunge into the realm of logo sketches the very soul of our brand. Each line and shape carries weight as we craft concepts that encapsulate the core of our identity. and it was the hardest part of our process, even when we chose the best design, we had a lot of different ideas, and in the next stages, we had some big changes.

Black & White Logo

Color Palette

Within our palette, we’ve embraced five distinct colors: 

- Saffrony yellow (vibrant vibes).

- Royal Blue (Energy vibes).

- Blush Pink (neutral).

And here is the logo in different color versions.

Typography

Montserrat Alternates is the primary font used for the logotype/ logo wording/ big titles.

Montserrat Alternates Light is also to be used for all other forms of standard body text, ranging from stationery, website design, brochures, and all forms of general correspondence. but with the lowercase letters.

Patterns & Illustrations

The pattern system for the brand was so simple, it features simple Squid Suckers and another pattern with some mussels.

Later we added the wavy lines to represent the energy and vibrant of the brand.

3D Modeling for the packaging

Using Blender (3D software) to create two models for the packaging of Oceanty brand.

1/ Pouch-style packaging with a coastal-inspired pattern, highlighting the rich flavors of mussels. The Oceanic Bounty logo should be prominently displayed, conveying a sense of culinary exploration.

2/ Transparent containers showcase the unique texture of squid rings. Use the Oceanic Bounty color palette to create an eye-catching label, emphasizing the freshness of the product.

Imagery

For every image the brand uses, it should use wavy lines and other design shapes and elements to make the brand look more special.