Clutch, sports stats, C + whistle, negative space logo design

Logo design exploration for Clutch, a platform focused on sports stats & insights, 'Get the winning edge with in-depth analysis and data visualization': C letter mark with a whistle in the negative space. The term 'clutch' refers to a successful performance under pressure, the whistle representing the pressure.

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Alex Tass, logo designer
Hello! I am Alex, freelance logo & brand identity designer.
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