Moonlander Radica New UX/UI Configuration Flow

In this project, I was responsible for leading the UX and UI redesign of the configuration flow for Radica Product, an online store specializing in innovative hard shell camper products.

The goal was to create from stratch the product configuration process, making it intuitive and efficient for customers, thereby enhancing the overall user experience and increasing conversion rates.

I utilized Figma to create and iterate on prototypes of the new configuration flow. This involved designing multiple user flow variations to determine the most intuitive approach.

I also developed wireframes to outline the basic structure and interaction patterns of the new flow.

This project showcased my ability to translate complex user requirements into a cohesive and enjoyable digital experience, reinforcing Radica Products' commitment to customer-centric innovation and design excellence.