Happy Tail e-commerce
Our main tasks were to highlight the pet store's competitive edge through a veterinary clinic partnership, embody the company's identity in the products and visual style, showcase visual distinctions from competitors, and enrich the website with valuable pet care resources and industry insights.
We chose the color red for the corporate style of the pet goods store because it conveys energy, passion, and attracts attention. This color emphasizes the importance of caring for animals and creates associations with activity and vitality, which are crucial in the context of our project.
Full project on Behance
