#20 - Ruul CTAs

Design: CTA options for Ruul.

Context: Ruul is a service where freelancers can invoice clients without needing to create a company. It also enables businesses to manage their freelancers and contractors worldwide.

Goal: Making CTAs that actually call for action.

To do this, we:

  • Used simple language while including all the key points.

  • Included UI shots to visually communicate what the app does.

  • Added a 'schedule a demo' option.

  • Mentioned the number of users and reviews, and also provided a link to our testimonial wall.

  • Created another version that included our clients' logos to enhance social proof.

  • And another version that highlighted the key values of our services.

  • Where applicable, mentioned that the first invoice is free.

✉️ Contact me via email pinarhaskiris1900@gmail.com

Pınar Haskırış
Product Designer 👩🏻‍🎨
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