AiSCOUT
Enter club trials and get scouted with an app
Amateur football players no longer have to wait for a Scout to arrive at a match to get noticed. Get analysed with Ai and generate data that pro football clubs want to see.
The problem
Ai technology is used in the app to analyse how amateur players perform when they enter a trial for a particular football club. Lots of users were getting the trials wrong and they weren’t really sure which trials were accessible to them, which led to a compromised user experience.
The challenge
How do we streamline the process of entering club trials and where’s the best place to find them with review of the current process? How can we suggest recommended trials and serve more discoverable opportunities to the user?
Smooth onboarding experience
Rather than asking for everything upfront, which was a blocker in the current app, the strategy was to gain info on the player in incremental stages, so as not to ask for too much detail before they could interact with general features and opportunities. A video introduction was also added with clear insight of what to expect with more engaging onboarding screens featuring imagery from a commissioned photography shoot.
Entering trials
Trials were difficult to locate in the current app so it felt sensible to introduce a dedicated area for this where users could explore certain trials or go straight to a club page to enter them. The core value of the app is to give an equal opportunity to trial for clubs globally, open to the world for everyone.
Other app features
During the development phase, we focused on enhancing discovery opportunities by integrating player profile sections with stats, fixtures, and activity for scouts to evaluate. We also incorporated augmented reality features into the app, providing players with AR guides and instructions tailored to their environment during trials. Additionally, we created campaign screens to showcase sponsorship placements that would dominate certain area of the app running for specific time periods.
Brand identity
The symbol and typography needed to work across all channels from the website and socials to football shirts and in stadiums. Brandon Grotesque was the chosen font with Roboto Condensed paired as body copy.
