Pilot44 – Homepage
Pilot44, a disruptive leader in the consulting industry, sought a brand identity that truly reflected their unique blend of corporate expertise and startup agility. BB Agency was tasked with capturing this duality in a bold and innovative way, through a comprehensive revamp of their brand identity, core brand assets, and communication strategy. This revitalized brand was then brought to life through a strategic UI design.
Our design team focused on maintaining a clean, editorial aesthetic with a grid-based structure for clear content presentation. To showcase the optimal use of the newly defined brand elements, we designed a homepage, 10 HubSpot modules, and blog thumbnail designs, complete with comprehensive usage instructions, all integrated within a cohesive design system.
We aimed to develop a sophisticated and creative design language that resonated with Pilot44’s forward-thinking identity. The primary objective was to organize and present content in a way that was clear and concise, making it easily digestible for users. We incorporated subtle interactive elements to boost content understanding. Moreover, the combination of Radio Grotesk and IBM Plex Mono fonts used in a structured way added to design consistency.
This exploration confirmed that a clean design, featuring light neutral backgrounds with bold splashes of yellow, would create a striking impact without compromising on the message clarity. In fact, it facilitated the construction of a clear structure and hierarchy, proving essential in portraying Pilot44’s trustworthiness and expertise.
Check out the case study: https://bb.agency/project/pilot44/
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