Brand Archetype Spotlight: The Hero

Next up on our weekly brand archetype spotlight: The Hero 🦸

As a reminder, we're doing a deep dive into all 12 brand archetypes and we'll be dropping spotlights weekly.

In our work at Focus Lab, we aim to make brands as tangible as possible — living, breathing ideas that real humans can understand and relate to. By identifying brand archetypes that resonate with the future of your brand within our brand strategy work, they inform the ways in which your brand’s personality is expressed both visually and verbally.

The Hero promises achievement through courageous leadership and action. Hero brands are those that lift us up and give us something to aspire to.

Shout out to these #b2b Heroes we know and love:

→ Stripe

→ Next Insurance

Click here to get the scoop on all 12 brand archetypes and be sure to take the quiz to find out your own.