MOM MADE | Identity Design, Print Design

APRIL | 2024

CATEGORY: Identity Design, Print Design

PROJECT TYPE: Freelance Design Project

CLIENT: Mom Made

IMAGES USED ARE TAKEN FROM SOURCES SUCH AS THE INTERNET

THE BRAND:

MOM MADE was a cloud kitchen brand dedicated to bringing the warmth of home-cooked meals right to customers' doorsteps. Its focus was on delivering the comforting essence of "MAA K HAATH KA KHAANA" wherever they were, ensuring every bite felt like a loving embrace from mom.

THE DESIGN:

The MOM MADE logo embodied a fusion of modern flair and nostalgic charm, tailored to resonate with today's on-the-go youth yearning for the flavors of home. By intertwining two "M's" into a bridge-like motif, it visually symbolized the brand's commitment to delivering the wholesome essence of "MAA KE HAATH KA KHAANA" directly to customers.

The tagline, "STRAIGHT FROM A MOTHER'S KITCHEN," underscored the genuine nature of every dish offered. More than just a logo, it served as a beacon of trust and familiarity, marrying contemporary aesthetics with cherished memories of homemade goodness.