HeyKelseyJ Branding, 2023

We’re excited to share another new project today, @heykelseyj new brand identity! Kelsey is a photographer, model and creative director, and someone whose work and journey I’ve been inspired by for a long time. It was an absolute pleasure to connect and work together on this project! For Kelsey’s personal brand we wanted to capture her energetic spirit, bright and colourful work, and overall fun vibe. We explored various brand marks and landed on a strong primary wordmark that captures Kelsey’s personality. We also included a shooting star element - the star in the sky that guides you to where you want to go. Rounding out the identity, we created a monogram, tagline crest, submark, and patterns. Creativity. Community. Authenticity. - Check out Kelsey’s awesome photography!