The team CafeWienn from Ukraine and Austria, equipped with coffee shops and roasting facilities, has decided to expand its business. The initial step involves packaging the product for HoReCa, followed by retail sales.

I have developed branding and packaging concepts that take into account the phased use of printing technologies, ranging from digital printing on self-adhesive labels to the production of cardboard and flexible packaging.

The initial packaging for HoReCa:

..and cardboard packaging (2-3 Pantone colors + foil stamping):

The main idea of the packaging was to combine a sleek, trendy design with elements reminiscent of the 19th century, giving consumers the feeling that the packaging had undergone a restyling in the 21st century.

A/B tests on taste quality and design perception showed that Nr. 5 was the winner. Therefore, all further product design development was based on the black design. After expansion and equipment procurement, the team began producing coffee on a small, yet industrial scale.

Thank you for your time :)

olekpravdin@gmail.com