Aligning on users' expectations can make the difference between a successful MVP launch and a frustrating user experience.

Digital Twin is a word that our industry often misuses which can often lead to a lot of confusion. The term "Digital Twin" is everywhere, but what does it mean for our users? In industrial automation, it's a powerful tool: a virtual replica for safe, offline testing and operator training.

Every project is unique and good design starts with asking good questions.

Do operators need to see precise material balances or reaction temperatures?

Do we need to model pipe corrosion? Answering these needs ensures we build a valuable tool without unnecessary complexity.

Defining these needs ensures we build a valuable tool without unnecessary complexity. ️

Here's how we approach this as UX designers:

• User stories: We understand user needs to build the right features.

• Rapid prototyping: We create quick, testable versions to ensure our MVP (minimum viable product) delivers what users need.

• Scalability: We design the MVP to handle future complexity and AI integration.

• User testing: We get constant feedback from real users to refine our design.

Today’s SaaS customers prefer consistent, incremental enhancements over major updates. To stay competitive, speed and agility are essential for UI/UX designers working with early-stage startups.

Traditional long-release cycles don’t cut it; rapid prototyping offers a flexible strategy that allows for testing ideas without heavy upfront investment, promoting effective learning and better product decisions.

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