HOPPUMM | Menu Design, Social Media

SEPTEMBER | 2023

CATEGORY: Menu Design, Social Media

AGENCY: Detales Brand Communications

CLIENT: Hoppumm

IMAGES SHOT BY: Vishal Kanojia

THE BRAND:

Chef Lakshit, the visionary behind Hoppumm, flipped tradition on its head with his playful take on Sri Lankan hoppers. These bowl-shaped delights, made from fermented rice batter, were Chef Lakshit's canvas for culinary creativity. At Hoppumm, patrons experienced a riot of flavors and a sprinkle of fun as Chef Lakshit served up hoppers with unexpected twists and imaginative toppings. It was a delicious adventure that kept customers coming back for more!

THE DESIGN:

In terms of design, the objective was to showcase the playfulness and fusion of the brand in Sri Lankan cuisine both in the menu and through the visual language of social media. The menu design featured vibrant colors, playful typography, and creative illustrations to reflect the inventive spirit of Hoppumm's culinary offerings. Similarly, the brand's social media presence was characterized by eye-catching graphics, mouthwatering food photography, and engaging content that highlighted the brand's unique fusion of flavors and its fun-loving approach to food. Together, these design elements contributed to creating a cohesive and memorable brand identity for Hoppumm, resonating with its target audience and inviting them to indulge in a one-of-a-kind dining experience.