LingoChamp Revamp

LingoChamp is a comprehensive product that combines entertaining learning courses and professional English learning content. We aim to provide users with an efficient and highly targeted learning experience. However, the current product suffers from content fragmentation, making it difficult for users to perceive the professionalism and value of the product, leading them to view it as a free learning product rather than a subscription-based service.

To address this, we took a "input and output" learning logic approach, integrating high-quality content to build a targeted and personalized learning path for users. At the same time, we are deeply integrating visual language and functional experience. Based on the "distinctive and diverse" international paid visual language, we will extend the level-based colors, graphics and other visual elements from the core courses, and closely associate them with users' language proficiency levels. These visual elements will permeate all learning modules and touchpoints, reinforcing the importance of the core courses and providing users with a "unique", "systematic", and "targeted" customized learning experience.