KOTAK UNNATI LIVELIHOOD PROJECT | Print Design

JUNE | 2023

CATEGORY: Print Design

AGENCY: Detales Brand Communications

CLIENT: Kotak Education Foundation

IMAGES SHOT BY: Detales Production

THE BRAND:

The brand, Unnati, was launched in April 2007 by KOTAK EDUCATION FOUNDATION as a Livelihood Program for young aspirants of Mumbai and Pune from Below Poverty Line Families. It was a Zero Cost program that trained youth between 18 years up to 30 years and provided 100% placement opportunities for them in the organized sector at attractive salaries. Unnati offered domain-specific training in specialized sectors through six centers located in Deonar, Andheri, Mahim, Sion, Goregaon, and Virar.

The aspirants were not charged any fee by the organization during the course as well as at the time of placements.

THE DESIGN:

The design process involved creating a brochure to detail the offerings of KOTAK EDUCATION FOUNDATION's Unnati Livelihood Program. It was designed to align with the organization's logo, color scheme, and overall brand identity. Their clean and professional typefaces were used to maintain readability and convey credibility.