ICON AVENUE | Identity Design, Print Design, Social Media

OCTOBER | 2022

CATEGORY: Identity Design, Print Design, Social Media

AGENCY: Detales Brand Communications

CLIENT: Icon Avenue

IMAGES USED ARE A PROPERTY OF THE BRAND

THE BRAND:

Icon Avenue launched in the bustling neighborhood of Bandra, Mumbai, as an exclusive three-week-long shopping extravaganza, timed perfectly to coincide with the festivities of Diwali. Featuring a curated selection of 30 high-end fashion, jewelry, and lifestyle brands, the event aimed to elevate the luxury shopping experience in the area, offering patrons a unique celebration of style and sophistication.

THE DESIGN:

The focal point of the brand's visual identity was the creation of a logo that epitomized sophistication while maintaining a sense of understated elegance. The intertwining of the letters "I" and "A" formed a distinctive crossroad, symbolizing the convergence of fashion and luxury at the heart of the event. The inclusion of a star icon further emphasized the brand's commitment to luxury, serving as a beacon of excellence within the industry. Complemented by a refined font choice, the logo set the tone for the brand's visual language, which was meticulously applied across all communication channels, including social media platforms and traditional print mediums such as billboards, banners, and newspaper advertisements.