BLOCK PARTY | Print Design, Social Media

MARCH | 2022

CATEGORY: Print Design, Social Media

AGENCY: Detales Brand Communications

CLIENT: Cafe Duco in collaboration with Kunafa World, Mumbai and Bombay Salad Co.

IMAGES USED ARE A PROPERTY OF THE BRAND

THE COLLABORATION:

In the past; the boss ladies of bandra hosted Mumbai’s, biggest Block Party. Cafe Duco, Bombay Salad Co. and Kunafa World, Mumbai offered a unique walking meal experience featuring various vendors.

Proceeds from sales supported charities like Altry and Vipla Foundation empowering women and preventing trafficking. Attendees enjoyed a surprise treat and were invited to join the event on March 8 and 9 for a meaningful walk.

THE DESIGN:

The aim was to utilise social media’s influence to connect with a wide audience and rally support for their cause. To employe a vibrant and lively visual language tailored to resonate with the target demographic. This approach proved instrumental in capturing attention, encouraging interaction and inviting participants to join in the festivities centred around fun; food, supporting a cause and celebrating women.