ASTROPHILE | Social Media

JANUARY | 2022

CATEGORY: Social Media

AGENCY: Detales Brand Communications

CLIENT: Astrophile

IMAGES USED ARE A PROPERTY OF THE BRAND

THE BRAND:

Astrophile was a brand that catered to skincare products crafted from naturally sourced ingredients. Originating as a local brand, it expanded nationwide with ambitions of reaching a global scale.

THE DESIGN:

The goal had been to harness the power of social media to connect with a diverse audience and convey the essence of Astrophile. To achieve this, a visual language characterized by elegance, yet vibrancy, was adopted and tailored to resonate with the target demographic. The social media approach played a pivotal role in capturing attention, fostering engagement, selling the product, but most importantly, educating the audience about skincare and integrating it into their daily lifestyle.