Element Ten // Neon Studio Branding
Element 10 has been a staple in the Kansas City neon scene for decades. They love their name and parts of their original logo, so I came in to make a few tweaks and expand their branding to reflect where the company is headed in the future. We needed the branding to work extra hard for us - be bold and bright, just like the medium itself but not overwhelming, and not lose the tactile and hard working elements that hide in the details of neon bending.
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