RCMZ | Identity Design, Presentation Design, Social Media

SEPTEMBER | 2020

CATEGORY: Identity Design, Presentation Design, Social Media

PROJECT TYPE: Freelance Design Project

CLIENT: Rotaract Club Of Mumbai Zenith

IMAGES USED ARE TAKEN FROM SOURCES SUCH AS THE INTERNET

THE BRAND:

ROTARACT CLUB OF MUMBAI ZENITH is under the parent club The Rotary Club of Bombay which one of the pioneers in india of the rotary movement, ROTARACT CLUB OF MUMBAI ZENITH is under the parent club The Rotary Club of Bombay which one of the pioneers in India of the rotary movement, devoted to the ideal of Fellowship through service.

THE DESIGN:

The logo of this non-profit organization was designed keeping in mind the name of the club, Zenith, signifying a peak or a high point, which aligned perfectly with the motto of uplifting the underprivileged through their services. The trilinear "7" emphasized the slogan of the non-profit organization, i.e., Educate, Enrich, and Emerge. The font used was Century Gothic, suiting the identity and the dynamic feel of the non-profit organization.The color gradient used in the logo represented the reach of the non-profit organization across a spectrum of services ranging from education to self-development. The non-profit organization had a very modern look and feel, appealing to the youth of that time.