DIGNITY LIFESTYLE | Website Design

MARCH | 2020

CATEGORY: Website Design

AGENCY: Nomsans Creative Agency

CLIENT: Dignity Lifestyle Trust

IMAGES USED ARE A PROPERTY OF THE BRAND

WEBSITE LINK: http://www.dignitylifestyle.org/

THE BRAND:

Dignity Lifestyle Retirement Township was an initiative by its parent organization, Dignity Foundation. It was a retirement township established with the aim of promoting active and productive living among senior citizens. Dignity Foundation had been involved in Elder Care since 1995, providing support services, life enrichment, information, and advocacy. In 2006, the first resident moved into Dignity Lifestyle Retirement Township, marking the addition of 'Shelter' to its list of services. Since then, Dignity Lifestyle had expanded to accommodate a thriving senior community in both independent and assisted living quarters.

THE DESIGN:

The website was meticulously designed with the diverse audience it catered to in mind. The primary objective was to maintain a simple, user-friendly, yet distinctive design. For Dignity Lifestyle, it was deemed most appropriate to select colors from their logo, supplemented by pastel shades to evoke the concept of new beginnings. Navigation was streamlined, with each page featuring a straightforward vertical scroll, reflecting the hassle-free essence of Dignity Lifestyle itself.