ABSAI Brand Design

For this brief it was my duty to create a logo/brand, website visuals and google slides presentations for a start up brand about automation. The brand was all about the keeping things simple and having a modern tech looking design.

For the logo and text, the client wanted the text to be simple and modern so I went with a classic sans serif font and simple hexagon shapes to give the feel of a tech brand. It was important that AI was highlighted in the logo but still was the same size/spacing as the other letters so changing it to blue helped a lot.

I created designs for a Google Slides template, that was meant to present the brand to clients. I made good use of the colours of the brand and added hexagons throughout the designs so tie the brand together. A similar version of the template was also designed in Google docs.

I also created infographic vectors and icons for the website so that it would look less text heavy and make it easy to understand. All of the icons are in brand colours which really helps tie them into the theme of the brand. I also created the websites background, as requested they were subtle with hints of blue and hexagons that are faded out so that they do not disturb the text.