NIKE DUNKS SKY-HIGH | Packaging Design
APRIL | 2018
CATEGORY: Packaging Design
PROJECT TYPE: Classroom Project
INSTITUTE: MIT Institute of Design
IMAGES SHOT BY: Hinal Vibhakar
THE CLASSROOM PROJECT:
Nike, Inc. was an American multinational corporation involved in designing, developing, manufacturing, and globally marketing and selling footwear, apparel, equipment, accessories, and services. The legacy of the Dunks lived on through the Nike Sky-High shoe, which was launched in 2010. It boasted the same comfortable fit, premium leather, and iconic style that had made the original famous in the 1980s. The classic was brought to life with vibrant colors and a unique personalized touch.
THE DESIGN:
From a design point of view, the packaging of Nike Dunks Sky-High was revamped to address storage and portability concerns, while the visual elements were redesigned to evoke the essence of custom-made shoes.
