Ricco Italian Coffee

Say hello to Ricco Coffee, a premium canned coffee brand featuring bold Italian roast flavor and plant based ingredients. The design started with a bold typeface for the logo in an extended width font, so it can take up space and stand out.

The color palette is comprised of warm neutral shades that are inspired by earth tones and different variations of coffee beverages. It’s rounded out by a pop of bright lavender for that specialty flavor.

In other parts of the brand identity, warm filter photography was used, along with hand illustrated elements to keep a casual voice. A lot of the brand focus is on sustainability, using plant based and fair trade ingredients, recyclable packaging, and local urban delivery by bicycle to reduce carbon emissions. These positive pillars of the brand are featured prominently on the front of the cans and the multipack box packaging.