Logo Rebranding Design for 

Hiero: The Occult Social Club

Hiero: The Occult Social Club is an online community created by serious practitioners for serious practitioners, both new and seasoned. A place for witches and occultists to expand their social circles, enhance their magical practices, and learn from other practitioners in the club. The community leaders host open discussions through scheduled virtual programming, and all members of the community are welcome to write articles and posts to share their experiences. 

Hiero was a passion project for its founder, and they built everything for this online community themselves as a start-up. Once the community began to grow, its founder approached me for a rebranding of their logo design. They wanted something that better incorporated the ideals of this online community, which was community; the coming together to share and to listen, to learn and to grow together, to connect. They wanted to keep the colors and fonts already established for the community the same for a smooth transition, so we collaborated to conceptualize their vision for an updated design. 

Samples of the final design on different (official branding) color backgrounds are showcased.