Transparent Network Finance Branding & Website
Ukraine's financial community and international partners have created an innovative payment system for secure and fast transactions.
Prozora (Transparent, Ukrainian) Network is a unique and innovative system designed to ensure economic growth and prevent non-transparent financial transactions, setting a new industry standard.
We created an identity and website that fully discloses the project's history, vision, and intentions.
We suggested using a blue color and derivative gradients, which the team would use in various physical and digital media, to represent the commitment to transparency visually.
The new logo features the Ukrainian code—the UA sign—to emphasize our focus on efforts and commitment to reforms in the country.
The concept of transparency, which promotes understanding and justified expectations, manifests in the visual style, content organization, and user experience.
For Prozora Network, we designed a light, open, and accessible style that represents the product’s potential to transform a business culture.
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