Building a User-Centric E-commerce Platform in 15 days!

Project Overview:

Il Marinaio, a UAE-based specialty coffee roaster, embarked on a project to establish a robust e-commerce platform to showcase their unique, globally-sourced coffee capsule offerings. This website would cater to discerning coffee enthusiasts seeking a convenient and flavorful brewing experience.

Problem Statement:

The primary challenge was to create a user-centric e-commerce website within a tight 15-day deadline, encompassing both design and development. This compressed timeframe demanded a strategic approach to user research and design execution. Additionally, Il Marinaio sought to differentiate itself from competitors selling similar capsules at a slightly higher price point.

Solutions Provided:

• Rapid User Research: To compensate for limited time, a competitor audit was conducted, gleaning valuable insights into user behavior and industry best practices.

• Prioritized Design: High-fidelity mockups were prioritized, focusing on core functionalities like product browsing, filtering, and checkout. This streamlined approach ensured a user-friendly and visually appealing interface within the allotted timeframe.

• Highlighting USPs: The website design prominently features Il Marinaio's unique selling propositions:

  • Globally-Sourced Coffee Beans: A captivating visual narrative showcases the diverse origins of their coffee beans, emphasizing the brand's commitment to quality and exploration.

  • Machine Compatibility: Clear and concise information ensures users can confidently select capsules compatible with their machines.

  • Roast Level & Intensity: Easy-to-understand roast level indicators and intensity descriptions empower users to make informed purchasing decisions based on their taste preferences.

  • Competitive Pricing: The website strategically emphasizes Il Marinaio's competitive pricing advantage, without compromising the perception of premium quality.