Micro Animations
A showcase of looping micro animations that are part of a larger testimonial video.
This 6-week project involved the full creative lifecycle of a testimonial video, from concept - script writing - audio selection - storyboarding - asset creation - animation to final delivery.
Optimizing workflow for complex projects is key. In this project, I utilized over 350 well-organized layers across Illustrator and After Effects. Consistent layer naming conventions in both programs streamlined animation and ensured efficient file management.
Here are a few screenshots of the final video.
To deliver a clear and impactful message for the client, this project combined live-action footage with highly customised & script based motion graphics. This seamless integration ensured the video resonated with the audience.
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