Medici mobile app design

Industry:

Health/ Lifestyle

Background:

Medici offers a personalized healthcare experience with a team of doctors and specialists. It includes services like unlimited therapy, nutrition advice, and 2nd opinions. Medici uses technology to track a user’s health and connect them with specialists. The article claims that Medici can improve a user’s quality of life and health outcomes.

Project overview:

The goal of the redesign was to make healthcare services more accessible and user-friendly for Medici's members, allowing them to manage their health and well-being directly from their mobile devices.

The Challenge:

• Limited User Engagement: The original Medici app lacked intuitive navigation and clear information architecture, leading to low user engagement and difficulty finding desired features.

• Inaccessible Features: The app wasn't optimized for mobile devices, making it cumbersome to use on smaller screens.

• Lack of Human-Centered Design: The user interface (UI) wasn't user-friendly and lacked a focus on the user journey, potentially creating frustration for members seeking healthcare services.

Results:

The redesigned Medici mobile app has resulted in significant improvements for users:

Increased User Engagement: The new app boasts a more intuitive interface and streamlined navigation, leading to a noticeable increase in user engagement. Members are now finding it easier to access and utilize the app's features.

Improved Accessibility: The app has been optimized for mobile devices, making it easy to use on smartphones and tablets, regardless of screen size.

Enhanced User Experience: The human-centered design approach has resulted in a more user-friendly and intuitive app. Users can now manage their healthcare needs with greater ease and efficiency.