Voiceflow Rebrand
When we approached brand strategy with our partners at Voiceflow, we set out to create a brand identity that would clarify what the brand has to offer and bring it up to the caliber of its product, team, and technology, presenting the brand as the mission-critical solution for product teams building AI assistants.
Voiceflow’s chosen brand attributes — High-End, Opinionated, and Innovative — and its Creator and Explorer archetypes informed our brand concept, “Yes, and.” This concept, inspired by improvisation, guided the rebrand and also served as a metaphor for Voiceflow’s community, who are, in a way, improvisers themselves.
Click here to view the full scope of work.
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