Branding, Logo design, Visual identity

Needled is a UK-based clothing fashion brand known for their exquisite, embroidered garments. They approached me to build a visual identity for their company and the

challenge was to capture this essence using only two colors black and white.

Client: Needled

Graphic Design: Saqork Studio

2024©

Needled's logo cleverly integrates the initial letter 'N' of brand name with a thread wrapped around it, this thread features a needle hole. The customized logotype further adds to the logo's distinctiveness and memorability.

These design elements effectively reflect Needled's brand values of modernity and simplicity, while also conveying a sense of elegance and sophistication.

Overall, the logo serves as a strong and effective visual representation of the Needled brand.

This project involved creating a range of design elements, including logo design, color palette, typography, photography, pattern, social media templates, business cards and letterhead.

These elements work together to create a cohesive and memorable brand identity that reflects Needled's values and style.

All design elements were carefully chosen and crafted to convey Needled's brand values, including modernity, elegance and simplicity.

The project also included development of brand guidelines to ensure consistent and effective application of the visual identity across all touchpoints.