Concept development, Brand identity, and Social media campaign for 2024 Vancouver Film School Graduate Project.

Opportunity

As alcohol-free options become more popular, what sets them apart? The opportunity is to provide clarity on the ingredients and production methods of non-alcoholic beverages to empower consumers to make informed decisions about their beverage choices.

Role

Label Design • Motion Advertisemnt • Brand Creation • Social Media Campaign

Software

Photoshop • Illustrator •After Effects • Cinema 4D

Target Audience

Age: 22 - 35 Years old

Primary

Health conscious individuals who wants to know what they are consuming.

Secondary

Non-drinker or Occasional drinker. Someone who wants the flavours of gin without the alcohol.

Tertiary

Someone who is unfamiliar with non-alcoholics and wants to explore and experiment.

Social Media Campaign

Photography and Gif

Motion Advertisement

Sketches and Process work

Story Board

Style Frames

Animatic

Brand Creation

Mockups