La Nature S'exprime visual identity and logo design symphony
About the partner
La Nature s'exprime is an environmental association that educates young people and raises their awareness of sustainable development issues.
Project objective
Create a logo, and visual identity that help to raises youth awareness about global warming, climate changes and sustainability. The brand should be appealing to youth yet show a strong positioning on sustainability.
Provided services
Logo design
Visual identity
Graphic elements design
Social media posts design
Nature’s words and feelings
The concepts around which we worked attempts to illustrate nature's expression. We explored idea that showcase nature speaking.
We sketched our ideas around the words : Speak (sound, wave, quotes) and Nature : (tree, lives, earth)
One of nature's means of expression is precisely natural elements such as sound.
Sound (air vibrations or waves) illustrates in our design approach, nature's intention to “make itself heard” and alert the world. Our client went for the second concept though with the quotation mark, since it was more appealing and speaking to a youth audience.
La Nature S'exprime Visual identity Guideline
La Nature s'exprime: A Visual Symphony by ORTA SERVICES.
We had the privilege of working closely with the team at La Nature s'exprime to create a unique and evocative visual identity.
Through a co-creation process, we were able to explore innovative concepts that reflect our client's mission: Bring awareness about global warming and environmental issue.
🎨 About ORTA SERVICES
ORTA SERVICES, your partner for branding projects, web and mobile design, and much more. We support the birth or evolution of your identity, your product, and your brand, injecting expertise and creative passion
🎨 My role in this project :
Strategy and visual design positioning
Project manager
Logo sketching and ideation
Deliverable quality manager
🎨 They worked with me on this project:
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🎨 About me
I an Olafèmi Adjinda, brand identity and product designer, manager of ORTA SERVICES a brand identity and product design agency I created in July 2018 in Benin. Currently living in France and working as UX/UI designer at Niji.