Top 10 Email Marketing Predictions for 2016

What better way to wrap up two weeks of top 10 lists for 2015 than with a top 10 list of our predictions for 2016? Our predictions range from macro industry changes down to changes at individual email clients—and from the all-but-guaranteed to the “Geez, that limb is thin.”

Whatever happens, much of it will be unforeseen. For better or worse, email marketing is an incredibly dynamic industry, and it seems to us that change is accelerating rather than slowing down.

Here are our email marketing predictions for 2016 (along with which of us here at Litmus is making it)